Nordica® Cottage Cheese “Anything Goes $10,000” Contest RULES AND REGULATIONS

How to Enter: To enter the Nordica® Cottage Cheese “Anything Goes $10,000” Contest (“the Contest”), entrants must complete and submit the entry form in its entirety at www.nordica.ca/contest. The winner will be randomly drawn from all the completed contest entries that are received within the time limitations for this contest. No purchase necessary to enter this Contest. Limit one (1) entry per household or email address per calendar month. All entries from individuals submitting more than one entry per household or email address per calendar month will be void.

Timing: The Contest begins at 12:00 am EST on Monday, October 3, 2011 and ends on Tuesday, January 31, 2012. (“Contest Period”). All entries must be received by 11:59 pm EST on Tuesday, January 31, 2012 (“Contest Closing Date”) to be eligible for this Contest.

Sponsor: The sponsor of the Contest is Gay Lea Foods Co-operative Ltd. (“Sponsor”). The administrator of the Contest is Quadrant Marketing Ltd. (“Administrator”).

Eligibility: This Contest is open to all residents of Ontario only, who are the age of majority or older within the province or territory in which they reside (at the time of entry), with the exception of employees, representatives and agents of the Sponsor, Administrator, their parent companies, subsidiaries, affiliates, franchisees, all advertising and promotional partners of the companies involved with the promotion and persons domiciled with any of the foregoing. Entries may be made only by the original, manual keystrokes of the individual entrant without assistance of any kind including mechanical, form filling or other software or robotic assistance.

Bonus Entries: Contest entrants (Entrants) are eligible to earn bonus entries by participating in one or more of the following activities on the contest website, in addition to submitting a valid contest entry ballot online:

  1. Tell-a-Friend: Entrants will be eligible to earn five (5) additional entries for each completed entry received from a referral that they recommend to enter the contest. Five (5) additional entries will be awarded upon contest registration of each of the referred individuals.
  2. Share on Facebook: Entrants will be eligible to earn five (5) additional bonus entries when they click the “Share” button on the contest website and they follow the instructions to post a contest message with the URL www.nordica.ca/contest on their Facebook wall. Once the posting has been completed the Entrants will be awarded the five (5) additional bonus entries. Limit of one posting per entrant, per Contest Period.
  3. Like: Entrants will be eligible to earn five (5) additional bonus entries when they click the “Like” button on the contest website and register a “Like” for the contest on their Facebook wall. Once completed the Entrants will be awarded the five (5) additional bonus entries. Limit of one registered “Like” per entrant, per Contest Period.
  4. Facebook: Entrants will be eligible to earn twenty (20) additional bonus entries when they click the “Like Us on Facebook” button on the contest website and they follow the instructions to log in to Facebook and “Like” the Gay Lea Nordica page on Facebook. Once the Entrant has clicked the “Like” button on the Gay Lea Nordica Facebook page, they must click the contest tab and follow the link back to the contest site to confirm their contest registration. Twenty (20) additional entries will be awarded to the Entrant. Limit of one “Like Us on Facebook” bonus, per Contest Period.

Bonus entries are awarded at the time of completion of the selected activities. Bonus entries remain valid for the entire Contest Period including entry in all eligible monthly contest draws and Grand Prize draw.

Prize drawing: Random drawing for the grand prize will be held on or around Tuesday, February 14, 2012 from all eligible entries received during the Contest Period.

One random drawing for each of the secondary prizes will be held November 1, 2011; December 1, 2011; and January 3, 2012, from all eligible entries received up to and including the last day of the preceding calendar month.

Eligible entries for each of the contest draws will be as per the schedule below:

Contest Draw Prize Contest Dates Draw Date
Grand Prize $10,000 October 3, 2011 – January 31 2012 February 14, 2012
Monthly Draw #1 $1,000 October 3, 2011 – October 31, 2011 November 1, 2011
Monthly Draw #2 $1,000 October 3, 2011 – November 30, 2011 December 1, 2011
Monthly Draw #3 $1,000 October 3, 2011 – December 31, 2011 January 3, 2012

The chances of being selected will depend on the number of entries received in this Contest during the Contest Period. The Sponsor will make reasonable attempts to contact selected prize entrant by telephone or email. Selected prize entrant has 72 hours to respond to the contact provided via email or phone from the time they were notified of being the selected prize entrant. Any selected prize entrant will be deemed ineligible to win a prize if he or she fails to respond within the 72 hour period following the initial notification via email or phone. A new selected prize entrant will then be selected from all remaining eligible received entries based on the same criteria outlined in these Contest rules. In order to win a prize, selected prize entrant must correctly answer a time-limited mathematical skill testing question without the assistance of another person or mechanical device, and otherwise comply with these Contest rules. Before being awarded the prize, selected prize entrant must return a signed copy of the Declaration and Release form within three (3) days of the date on the accompanying notification, to confirm their understanding of the conditions applied to this Contest.

Prize details: There is one (1) Grand Prize and three (3) Secondary Prizes available to be won. The Grand Prize will consist of one (1) cash prize of $10,000 (CND). Secondary Prizes will consist of One (1) of Three (3) $1,000 cash prizes (total value $3,000.00 CND). Limit of one secondary prize per person throughout the contest. Secondary prize winners will be remain eligible for the Grand Prize.

Prize/s must be accepted and redeemed as described. In the event that a prize winner is unable to redeem any or all of the prize components due to reasons beyond the control of Sponsor, Administrator or their agents, and all parties associated with this prize, no compensation or substitutions will be provided. The prize is not transferable. No modification will be made to the prize. No other prize substitution is permitted. Sponsor and Administrator reserve the right to change or substitute the prize. This promotion is not combinable with any other promotion or offer.

Privacy: The personal information collected from each entrant in the course of the Contest will be used for the purposes of contacting selected prize entrant and administering the Contest. The Sponsor reserves the right to reproduce, publicize and broadcast the prize winner’s name, address, likeness and voice and the fact that he/she won the Contest and all matters incidental thereto, without compensation, in any advertising or publicity.

Contest Sponsor is collecting personal data about entrants for the purpose of administering this Contest. No further informational or marketing communications will be received by entrants unless entrants provide Contest Sponsor with explicit permission to do so as indicated on the entry form. Please see Gay Lea Foods Co-operative Ltd.’s Privacy Policy http://www.gaylea.com/privacy/ for information on its policy towards maintaining the privacy and security of user information. The Contest Sponsor has contracted with a third party for the purposes of hosting the Contest microsite and for Contest administration, but it is not authorized by such third party to use your personal information in any way other than the intended use and is subject to applicable Canadian Federal and Provincial privacy legislation.

Release: In consideration of being awarded the prize and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the prize winner hereby fully discharge and release each of Sponsor, Administrator, all parties and organizations involved in the prize, and their respective parent companies, subsidiaries, affiliates, franchisees, advertising and promotional agencies and all of their respective shareholders, directors, officers, employees, agents, representatives, successors and assigns (collectively the “Releases”) from any and all past, present and future claims, demands, damages, actions or causes of action of any nature whatsoever for or by reason of any cause, matter or thing whatsoever, whether known or unknown, whether at law or in equity that he/she has, had or could have and including, without limitation, alleged negligence or gross negligence on the part of any Release(s), which the prize winner or his or her heirs, executors, administrators, successors or assigns may now or hereafter in perpetuity have against any of the Releases in connection with the Contest or participation in or any other aspect of the prize.

Before being declared a winner, entrants may be required to sign and return, within a stipulated period of time, a Declaration of Compliance with the Contest Rules and a full Liability and Publicity Release.

Limitations of Liability: Neither Sponsor nor Administrator shall be responsible for: (i) late-received, unintelligible, incomplete, or misdirected entries; (ii) entries which fail to comply with these Contest rules; (iii) any failure of the website during the Contest Period, including any problems or technical malfunction of any computer on-line systems, servers, access providers, computer equipment, software, failure of any email or entry to be received on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof including any injury or damage to an entrant's or any other person's computer related to or resulting from downloading any material in the Contest, all of which may affect a person’s ability to participate in the Contest.

Contest Sponsor reserves the right, in its sole discretion, to cancel or suspend the email portion of this Contest should a virus, bug or other cause beyond their reasonable control corrupt the security or proper administration of the Contest. Any attempt to deliberately damage any web site or to undermine the legitimate operation of this promotion is a violation of criminal and civil laws. Should such an attempt be made, Contest Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the e-mail address for the domain associated with the submitted e-mail address is considered the authorized account holder. A selected entrant may be required to provide proof that he/she is the authorized account holder of the e-mail address associated with the selected entry. All entries must be submitted from a valid e-mail account that may be identified by reverse domain name search. The sole determinant of time for the purposes of receipt of a valid entry in this Contest will be the Contest server machine(s).

Disputes: By participating in the Contest, each entrant agrees to be bound by these Contest rules. In the event of a dispute, entries will be deemed to have been made by the authorized account holder of the email address submitted with the registration. Authorized account holder is the natural person who is assigned to an email address by an Internet access or online service provider, or other organization responsible for assigning addresses for the domain associated with the registered email address. If for any reason including but not limited to error, more prizes are claimed than are intended to be awarded according to these Contest rules, only the number and type of prizes as contemplated by these rules will be awarded. Upon discovery of such error all prize fulfillment will cease and there will be a random drawing from among all verified prize claims received by the Contest Closing Date. The draw will take place in Toronto, Ontario at 2:00 p.m. (EST) to select a potential winner to receive the prize. The prize will be awarded to the first entrant selected who correctly answers a mathematical skill-testing question and comply with these Contest rules.

In the event of any disagreement as to whether a person is an entrant or a prize winner, or as to the qualification of any prize winner as to the adequacy of any prize, the decisions of the Sponsor are final and binding on all entrants.

General: These Contest rules are subject to all applicable Canadian federal, provincial and municipal laws and regulations, and govern all aspects of the Contest. Contest rules are subject to change without notice for any reason, including if necessary, to comply with any applicable law or policy, including any rules or policies of any regulatory body. Sponsor reserves the right to withdraw or terminate the Contest at any time without prior notice.